This section contains examples of the on-line marketing features that can be used with Kentico pages, including the following:
Optimization - these techniques allow you to test different versions of pages, and evaluate them according to the behavior of the website's visitors. When the testing is done, you can choose the content that provides the best results.
Content personalization - used to create pages that display different content depending on the context in which they are viewed.
Product recommendations - allows you to provide personalized product recommendations using Strands Recommender.